#DesignTheGateway
Every journey has a story. What will Baltimore's first impression be?
- Combined partner reach
- 10.4M+
- Campaign phases
- 3
- Investment
- $3.3M
- Submission deadline
- Aug 15, 2026
Maximize high-quality global and local design submissions by August 15, 2026 — while driving massive public pride and engagement across the 10.4M+ combined partner network.
The Reveal & The Spark
Focus — Broad awareness, regional pride, and tapping into the mega-audiences.
The Game Day Gateway
Use the massive reach of the Ravens and Orioles to introduce the concept of "Gateways." Fans know Russell, Conway, and President Streets intimately — they drive them every game day.
Ravens & Orioles (co-post with BDC): a fast-paced video of the current drive down Russell Street on game day, transitioning into a stylized, animated blueprint overlay.
"Millions of fans enter our city through these roads every year. Now, we're changing the game. We're investing $3.3M to redesign Baltimore's entryways. Architects, creators, artists — show us your vision. baltimoredevelopment.com #DrawTheGateway"
The Civic Handshake — Why Infrastructure Matters
A polished, forward-facing video message from the Office of the Mayor explaining the equity and economic focus of the campaign.
Mayor Brandon M. Scott (Instagram / LinkedIn video): stand on-site at the President Street corridor.
"We are dismantling the concrete barriers of the past. #DesignBaltimore is about economic equity, safer streets, and local wealth. Up to 12 creators will win $15K stipends to design our future. Let's build."
The Context & The Streets
Focus — Educating creators, diving into site conditions, and driving attendance to the July 8 site tours.
┌────────────────────────────────────────────────────────┐
│ 10M+ Regional Fanbase (Ravens / Orioles / DOT) │ ← Broad Reach
└───────────────────────────┬────────────────────────────┘
▼
┌────────────────────────────────────────────────────────┐
│ Interactive Corridor Polls & Commuter Storytelling │ ← Engagement
└───────────────────────────┬────────────────────────────┘
▼
┌────────────────────────────────────────────────────────┐
│ On-the-Ground Public Site Tours (July 8) │ ← Action / Conversion
└────────────────────────────────────────────────────────┘The Commuter Takeover — Behind the Gridlock
Lighthearted but informative storytelling targeting daily commuters via Baltimore City DOT.
Baltimore DOT (X / Facebook): interactive polls and infographics showcasing daily traffic stats on Conway and Russell Streets alongside safety goals. Clean, high-contrast BCT Design Group style diagrams showing how "traffic calming meets public art."
"Over 45,000 of you drive past Conway Street every day. What if that concrete wall was a living green canvas or a monument to Baltimore jazz? Tell us what you want to see below! #DesignBaltimore"
The Tour Hype — Stand on the Threshold
A countdown campaign leading up to the July 8 Open Public Site Tours, heavily leveraging South Baltimore Gateway Partnership for local community buy-in.
BDC & South Baltimore Gateway Partnership (LinkedIn / Instagram): a carousel swipe-through of the 3 featured locations (Russell, Conway, President) with technical stats overlaid.
"You can't design Baltimore from a distance. Join BDC CEO Otis Rolley III on July 8 for an exclusive, boots-on-the-ground site tour of our three gateways. Secure your design packet and RSVP now."
The Countdown & Global Push
Focus — Converting interest into concrete submissions. Tapping into the professional design network.
The B2B Showcase — Anatomy of a $15K Stipend
Deeply technical, inspiring content tailored for architects, landscape designers, and urban planners.
BCT Design Group & BDC (LinkedIn / X): a deep-dive post detailing Phase 1 expectations, the $15,000 stipend structure, and the 2027 design-build transition.
"Global innovation meets local representation. We are looking for visionary, cross-disciplinary teams to redefine urban infrastructure. Submissions close August 15. Don't leave your vision on the drafting table. #ArchitectsOfBaltimore"
The Final Blitz — 10 Days to Reclaim the Gateways
High-frequency, synchronized posting across all partners to drive final submission numbers.
All partners (Instagram Stories / X): a unified countdown clock graphic branded with the Design Baltimore: Gateways aesthetic.
"The clock is ticking. $3.3 million in investment. 3 iconic thresholds. 1 chance to change the face of Baltimore. Submissions close August 15. Submit your blueprint today."
Partner cross-posting matrix
Targeted cross-platform routing that activates 10.4M+ collective audience without fatiguing feeds.
- Network
- IG, X, FB (5.8M+ combined)
- Audience
- Regional Marylanders, commuters, proud locals
- Content type
- High-energy video hype, stadium corridor focus
- Network
- IG, FB, LinkedIn (125K+)
- Audience
- Civic leaders, media, policy makers
- Content type
- Equity vision, economic development impact
- Network
- X, Facebook (63K+)
- Audience
- Daily commuters, transit advocates
- Content type
- Traffic calming data, interactive community polls
- Network
- LinkedIn, IG (10.5K+)
- Audience
- Architects, artists, global creators
- Content type
- Technical guidelines, design-build process breakdowns
- Network
- IG, FB (7M+)
- Audience
- Local neighborhood stakeholders
- Content type
- Community storytelling, neighborhood impact
Campaign success metrics
Unique views across the 10M pool by July 8.
Engagement rate on interactive corridor polls.
Downloads of the technical site data packet.
Robust global and minority-led local submissions by deadline.